1 Digitized by Google Original from UNIVERSITY OF MICHIGAN 2 PROPAGANDA TECHNIQUE IN WORLD WAR who wrote in French on certain aspects of. Propaganda Technique in World War I deals primarily with problems of of a comprehensive theory of propaganda adds another dimension to Lasswell’s study. , , English, Book edition: Propaganda technique in the World War / by Harold D. Lasswell. With a new introd. for the Garland ed. by Harold D. Lasswell.

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The succeeding chapters will outline the nature of the psychological appeals which appear to be necessary to accomplish the purpose of such a mechanism — the ‘ instigation of animosity toward the enemy, the preservation x of friendship between allies ;ropaganda neutrals, and the demoralization of the enemy.

If anything, the socialists of France and Germany were more vociferous than the English in denouncing war and war-makers. Although the problem of organizing international pro- paganda campaigns was not satisfactorily solved in the late War, the experience of the Allies in certain other projects was complete enough to reveal sound principles of adminis- tration.

Such a further statement would naturally receive equally warm welcome. View online Borrow Buy Freely available Show 0 more links It was designed to reach the civilian and the fighting population. Copious examples of the formulas qar are appropriate to this end are to be found in the religious Press of every belligerent country.

A films and wireless committee was later set up under Mr. Long live Christ who loves the Franks! Of this sort of thing a book put out in England during the War may well serve as a model.

A Prussian officer simply could not look at the situation with the naive indignation of an untutored civilian. The aim itself is warlike ; but it has been attended with some increase of mental peace. But many of the most successful tales have a far more venerable history.

The French ” Art of War.

Propaganda Technique In The World War

Some of these dangers may be offset by the dangers of unity. The members of the talkative professions preachers, writers, promoters depend for a living upon their capacity to arouse an emotional response in the breasts of their clientele. Warlike England As Seen by Herself. He combed the reports of some of the municipal vice commissions for juicy stories about sex offences committed by children and reproduced these as typical of the standards of American life.


It should have little trouble, however, in explaining to the satisfaction of its own people, at least, that it is fighting for a more elevated conception of public right than its enemies. Legislative bodies look with a suspicious eye upon any evidence of partisan concealment.

The historians and the other seekers of the truth were no more reticent than their German colleagues in putting the blame on the enemy for the calamity of war, once war came. Guilt and guilelessness must be assessed geographically, and all the guilt must be on the other side of the frontier. Leif Jones, who pointed to suspicious circumstances. In December,the bare announcement that Germany was making overtures of peace sent stocks hurtling down. Schopenhauer blushes to belong to their race.

Propaganda Technique in the World War

The diary was edited by Louis-Paul Alaux, and published inunder the title Souvenirs de guerre d’un sous-officer allemand. All is buoyance and happiness until, by degrees, German civilization begins to make itself known to her.

Ernst Troeltsch, Der Kulturkrieg Berlin, Especially, exclaim the French editors, their proclivity to destroy cathedrals, which has been amply confirmed by the bombardment of Rheims, the burning of Belgian churches and of cathedrals in Lorraine. A booklet on Microbe-Culture at Bucharest was put out in London inand covered the subject very nicely. An inspection of this list of selected titles from German output will reveal something of its scope and purport: By negotiation is meant the official exchanges which look toward agreement, y Mediati on between contending parties and submission to arbitration are both commonly invoked.

Their writing was less tinctured by doctrinaire formulas than the corresponding work on the continent. Generalizations about public opinion stick because they are plausible and not because they are experimentally established.

The agreed formula was first given out by Lord Northcliffe in an address before the United States’ officers in London, on October 22nd, Writing in the London Daily Chronicle for August 20th,he said: Meyer, who discovered that real freedom was in Germany and not in England, and wrote Deutsche Freiheit und englischer Parlamentarismus Munchen, The English control of the post even led to the bold plan of building a submarine, to run the milk through the English blockade.


But in point of fact, external interests were affected, and they brought pressure to bear in their own behalf. The propaganda was very vigorously attacked by the greater part of the American Press, but pursued its course unafraid, collected money, submitted protests to the State Department against the attitude of the Entente, and so on.

Friend and his Government will never stand clear in the estimation of the public, and will never have the authority which they ought to have, and which I desire them to have, until they make things quite clear, open and plain to all the world and sever this connection with the newspapers. Salter argues that the arrangement which he suggests, is an appropriate solution of the role of committees in adminis- tration.

Propaganda Technique in the World War | work by Lasswell |

You cannot allow them, in- stead of making speeches, to write articles or to permit the articles to be written in their newspapers.

The present War is a struggle between the sordid British and the self-sacrificing, loyal, courageous and obedient Germans. There are propagandas on behalf of political personalities, for it is important to procure a favourable reception for every ambassador at a new post. American industries, already geared for pro- duction to supply the Allies, had faced liquidation, readjust- ment and even ruin at the whispers of peace ; they were able to breathe easily once more.

The future belongs to the young hero who will have the courage to exclude from his library all the works of Handel, Mendelssohn, Wagner, Brahms and Richard Strauss. And the journalists who delivered the goods were 1 H. A brilliant example of this sort of thing is the volume called Handler und Helden, by Werner Sombart, the distinguished authority on modem, capitalism. This burden would be ruinous.